A Practical Guide to A/B Testing with Feature Flags
· 5 min read
Improving a website or application inevitably involves releasing new features and changing designs. However, every change carries inherent risks: "Will this break something?" or "Will this negatively impact the user experience?"
This article explains how to use a powerful technique called feature flags to manage these risks and effectively run A/B tests that are both safe and data-driven, complete with practical examples.